A household name across the Pacific Islands region over the past forty years, Fiji’s FMF brand is renowned for popular products like FMF Breakfast Crackers, All-Natural Fine Fare Cream biscuits and cookies and a growing range of sweet and savoury packaged snack foods. It’s state of the art flour and biscuit factory in Suva exports around the region including to New Zealand and Australia.
Last year FMF invested F$40 million on a massive new biscuit factory outside the Fijian capital of Suva, greatly boosting its export capacity. FMF’s biscuit products like Breakfast Crackers, Cookies, Tymo chocolate enrobed biscuits and Chow Noodles been available on the shelves of New Zealand supermarkets and convenience stores for some time now. As well as exporting its own brands, FMF has been making biscuits for well-known brands in New Zealand and Australia for several years.
This is the second year in a row that FMF will be participating at the Auckland Food Show with a booth at the Pacific Trade Invest (PTI) New Zealand hosted Pacific Hub stand, which will feature nine food and beverage exporters from the Pacific Islands region. FMF Business Development Manager for Exports Rakesh Raju will be representing the company at the show as he did last year.
“Exhibiting at the Auckland Food Show will be a great way to advertise our products and create brand awareness. It provides us with a platform to promote our products to a broader group that may have little or no knowledge of our products. We reckon there would be a lot to gain from promoting our products in person at this show,” Mr Raju told Pacific Periscope.