Food influences holiday destination for 76% of APAC travelers

According to the Airbnb Asia Pacific(APAC) Travel survey, Asia Pacific (APAC) travelers are getting more adventurous with 71% of people surveyed emphasizing the importance of trying local cuisines on vacation, and 6 out of 10 (59%) travelers keen to try new experiences or activities.

That’s why Airbnb has partnered with four high profile and award winning chefs: Chef Ian Kittichai (Thailand); Chef Manish Mehrotra (India); Chef Tony Yoo (South Korea); and Chef Koh Kentetsu (Japan) for the Airbnb Kitchens of Asia initiative, which encourages travelers to try authentic Asian dishes and delicacies that capture the flavors of India, Japan, South Korea and Thailand.

APAC women travelers are more adventurous when it comes to trying new cuisines
The Airbnb APAC Travel survey (the Survey), which was conducted in seven countries – Australia, China, India, Japan, Singapore, South Korea and Thailand – found women travelers from China (73%), India (74%), Japan (80%), Singapore (84%), South Korea (59%) and Thailand (69%), are more inclined to feel it is important to sample local cuisine than their male countrymen. The only exception is Australia where men are more keen to try local dishes (76%) compared to 71% of women.

Comparatively, in general, Singaporean travelers are most likely to want to try local food (81%) whereas only 58% of travelers from South Korea do.

Thai travelers over 55 prove more open to trying new flavors than millennials
In Australia (77%), China (65%), India (72%), Japan (83%), Singapore (79%) and South Korea (59%), the 18-24-year-old age group is most open to new ideas and the importance of trying local foods. Yet surprisingly, in Thailand, it is the over 55s who are more open to trying new flavors and cuisines on their vacations (82%).

Moreover, while 76% of APAC travelers say local food influences their choice of holiday destination it increases to 87% for Indian travelers and dips to 62% for Thai travelers.

Travelers don’t have to miss out on trying local cuisine – 80% of Airbnb listings have kitchens
Findings for the Survey showed almost half of APAC travelers (46%) are reluctant to cook in their accommodation due to the lack of kitchen facilities, while 41% do not want to spend time cooking or shopping on holiday and 43% have a preference to eat out and try local dishes.

However, more than 80% of Airbnb listings in APAC have kitchen facilities, allowing travelers the flexibility of preparing their own meals whether they are staying in a treehouse, beach villa, loft apartment or cozy city flat.

In addition, even the most reluctant adventurer and time-poor traveler can explore local flavors quickly and easily. The Airbnb Kitchens of Asia collaboration brings together these four renowned Chefs and Airbnb ‘foodie’ hosts to share their twist on a selection of authentic Korean, Indian, Japanese and Thai recipes created using 10 ingredients or less, or that can be made in under 30 minutes.

Source & More Info: travelbreakingnews

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