Food Tourism: A recipe for Economic Development – How ready are you Ghana?

“For millions of Africans, tourism is a lifeline – its potential for driving transformative and inclusive growth must be harnessed.” – Mukhisa Kituyi Secretary-General, UNCTAD

The first Ghana Food and Cultural Expo 2018, a multi-sector trade-oriented exhibition in the food and hospitality industry, will be held from March 4-15. The extravaganza is being organised by GO Ghana in collaboration with the Ghana Embassy in the USA, the Ghana Tourism Federation (GHATOF) and the World Food Travel Association.

Ghana has been invited for the first time to participate in the International Restaurant and Food Service Showat the Javit Center, New York City. This show draws in approximately 22,000 and over from across the globe – drawn from the restaurant, food service, and hospitality industries.

The food and beverage business is a huge industry that has linkages to other sectors of the economy including agriculture, food processing, wholesale and distributing, retail, and technology, networking opportunities that cover everything from wine, natural products to restaurant technology and food service professionals with more than 550 vendors to demo (or taste) the latest products and services in the industry.

The Ghana Expo will take the caravan to Austin, Texas and Atlanta, Georgia from New York. There is also a speaking opportunity for Ghana to discuss the Growth of Ghanaian Cuisine and its impact on the US Restaurant Industry.

GO Ghana is a Gastronomy, Trade and Investment Project aimed at promoting Ghanaian food tourism abroad managed by Contact Africa Limited, a subsidiary of FACE Africa, a food and hospitality company and MarketScope Consulting, a business and advisory consultancy.

Partnering with this flagship event offers an alignment with a globally respected culinary event focused organization, with a culinary festival brand that is synonymous with one of the world’s most liveable cities, and a multitude of media and consumer based activation opportunities which reach an audience in the millions.

Bringing economies and industry a step closer to Ghana’s food, drink experience and richness, the Ghana Tourism Federation (GHATOF), the mother of all tourism federation in Ghana and other governmental tourism stakeholders are to spur greater demand and foster awareness among US consumers of Ghana’s growing food industry.

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