St. Kitts ‘Restaurant Week’ promotes plantains, locally-grown products

Once a year the Ministry of Tourism, in collaboration with the Ministry of Agriculture, partners with local restaurants as they offer meal specials and deals for a week often in the tourism off-peak season.

The event is seen as a way of promoting and marketing locally-grown produce and integrating it into the restaurants’ menu.

“Restaurant Week is really just about marketing and promoting what is already taking place day in and day out here,” said Kathleen Pessolano, Consultant in the Ministry of Tourism, during her July 25 appearance on ‘Working for You.’ “It is really just about driving traffic and connecting folks to existing businesses and showcasing what they have to do all day every day. Really, it is about getting the word out.”

Ms. Pessolano said attention has really been to promote local enjoyment for visitors who are here, visitors that might happen to already be on island or in the Federation at the time, as well as, of course residents who are here all the time.

She explained that a lot of effort has been on the local market but it is expected to expand over time.

“As Restaurant Week grows and it becomes an event that others may decide to travel for, we develop more resources to hopefully be able to promote Restaurant Week to outside markets even more strongly,” said the consultant. “Strategically, the idea is to try to reach international markets and even regional markets at first as well.”

Source and More Info: https://www.thestkittsnevisobserver.com/local-news/restaurant-week-promotes-plantains-locally-grown-products/

Leave a Comment