New Products – Divine Chocolate to launch new organic bars using São Tomé cocoa

This week’s round-up of the most notable product development from the international food sector includes PepsiCo taking Quaker into the chilled aisle in the US and Aldi’s latest NPD offensive in the country.

Divine Chocolate to launch new organic bars using São Tomé cocoa

Ethical manufacturer Divine Chocolate will launch a new organic range in the UK in September using Fairtrade-approved cocoa sourced from the West African island of São Tomé for the first time.

The UK-based international farmer-owned Fairtrade company is rolling out the 80-gram low-sugar bars in four flavours with 85% cocoa – ginger and turmeric, refreshing lemon, blueberry and popped quinoa, and cocoa nibs – along with a 95% plain dark bar. They are non-GMO certified and also suitable for vegans.

They will initially launch in Ocado on 1 September, followed by Wholefoods and other retailers.

Divine is using cocoa from the CECAQ-11 in São Tomé, a farmers’ co-operative which was originally made up of 11 farmer village associations and now has 20. The farmers will receive the Fairtrade premium on top of the price of the organic cocoa, and Divine is also considering how it can support the farmers to develop their co-op and increase their yield.

Chris Noel, sales director for Divine Chocolate, said: “With consumers becoming more mindful of health trends, this new line taps into the growing desire for more healthful treats.”

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